What do you do? UBP – Your Customer’s Unique Benefit Proposition
What do you do? is a common question often asked by new friends, acquaintances and business colleagues, usually upon first meeting. It’s an important topic of conversation that comes up early in pretty much, any, dialog and can start a long thread of discussion, new opportunities and relationships. How you answer it can mean the difference between gaining a new client or having it fall on deaf ears.