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The Press Release

Using press releases to help grow your business can be a huge advantage…if you know how to create one. This […]

Anton Cipri September 5, 2017 October 27, 2017 Marketing
Key Differentiator(s)…What’s Yours?

So do you have a key differentiator yet? Be sure to write it down. Rehearse it. Share it. Fine tune […]

Anton Cipri September 5, 2017 October 27, 2017 Marketing
Bing, Yahoo and Your About Us Page

Bing Places, Yahoo Local and Your About Us page on your website.

Anton Cipri September 6, 2017 October 27, 2017 Marketing
Trade Show Optimization

Trade Show Optimization is the strategy of getting in front of a large number of customers during an event or […]

Anton Cipri September 5, 2017 October 27, 2017 Marketing
Understanding Customer Pain

Understanding customer pain can contribute to exponential business success. Read this topic to help you understand how and why it […]

Anton Cipri September 6, 2017 October 27, 2017 Marketing
The Value of Warranty

Warranties can attract new customers who demand high-quality and reliable performance as well as create loyalty and retention beyond belief…Here […]

Anton Cipri September 6, 2017 October 27, 2017 Customer Service
Writing Effective Marketing Copy

The importance of effective marketing copy is significant. This will help get you off to a good start.

Anton Cipri September 4, 2017 October 27, 2017 Marketing
The Seasonal Marketing Plan

Doing busines in South Florida means that we experience an influx of seasonal buyers of our products and services. Do […]

Anton Cipri September 5, 2017 October 27, 2017 Marketing
Video for Your Business

The “what” and “how” of video marketing. Lots of great resource links for creating our own “explainer video”.

Anton Cipri September 6, 2017 October 27, 2017 Marketing
Integrated Marketing Communications

Efficiently implementing an integrated marketing communications strategy is not easy. Trying to avoid redundancy among various channels is paramount. Here […]

Anton Cipri September 5, 2017 October 27, 2017 Marketing
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