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Mission Statement

Creating a mission statement is one of the oldest business planning exercises in the book. It�s interesting to note that […]

Anton Cipri September 5, 2017 October 27, 2017 Marketing
6 Principles of Persuasion Part 1

Influencing others isn�t luck or magic, its science. There are proven ways to help make you more successful as a […]

Anton Cipri September 6, 2017 October 27, 2017 Marketing
Service as an Incentive

Service-as-an-incentive can be powerful for generating increased sales, enhanced loyalty and improved share of wallet. Use it wisely and your […]

Anton Cipri September 6, 2017 October 27, 2017 Customer Service
Effective Use of Images in Markeitng

Making the most of proper images and placement in your advertising copy.

Anton Cipri September 4, 2017 October 27, 2017 Marketing
Market Segmentation for the SMB

You could be sitting on a goldmine with a new market segment and simply not know it yet. So, take […]

Anton Cipri September 5, 2017 October 27, 2017 Marketing
Speak Out

Finding speaking engagements to increase your bottom line.

Anton Cipri September 6, 2017 October 27, 2017 Marketing
Using Video to Support Your Business

Your customers are waiting for your video content and your business will benefit from it! So, what are you waiting […]

Anton Cipri September 5, 2017 October 27, 2017 Marketing
Viral Branding

Creating a viral brand is not difficult yet locking into one that has mass appeal and traction can be. Try […]

Anton Cipri September 5, 2017 October 27, 2017 Marketing
Content Curation Part I

Content Curation is a great way to leverage good stuff created by others for your own advantage. This is part […]

Anton Cipri September 6, 2017 October 27, 2017 Marketing
Direct Mail Marries Mobile Marketing

The United States Postal Service is offing a discount for using QR Codes? If you didn’t think QR Codes were […]

Anton Cipri September 5, 2017 October 27, 2017 Marketing
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